@article{2395,
  keywords = {Knowledge Management, e-commerce, Technology Management, ICT, MSMEs},
  author = {Giovanny Mauricio Tarazona-Bermudez and Luz Andrea Rodriguez-Rojas and Cristina Pelayo G-Bustelo and Oscar Sanjuan-Martinez},
  title = {Model Innovation of Process Based on the Standard e-commerce International GS1},
  abstract = {This article focuses on the design and characterization of management model for MSMEs, based on e-commerce and the GS1 international e-com standard. The first part contextualizes electronic commerce and its impact on domestic industry, and briefly describes the B2B e-commerce model used in Colombia. Subsequently the first step to apply the model is presented, which corresponds to the design of a diagnostic methodology that evaluates the technological, technical, commercial and administrative aspects of the organization; after that are exposed the results of the pilot experiment performed on a MSME from Bogota, and finally will be explained the procedures for the implementation of the model. },
  year = {2012},
  journal = {International Journal of Interactive Multimedia and Artificial Intelligence},
  volume = {1},
  number = {7},
  pages = {70-75},
  month = {12/2012},
  issn = {1989-1660},
  url = {http://www.ijimai.org/journal/sites/default/files/files/2012/12/ijimai20121_7_8_pdf_11649.pdf},
  doi = {10.9781/ijimai.2012.178},
}