01619nas a2200229   4500000000100000000000100001008004100002260001200043653002500055653001800080653002700098653002400125100001700149700001700166700001800183245008200201856007000283300001000353490000600363520100600369022001401375       2009                            d  c12/200910aDiscounted Cash-Flow10aOWA operators10aLinguistic Information10aStrategic Valuation1 aJesús Doña1 ala David Red1 aJosé Peláez00aA Mix Model of Discounted Cash-Flow and OWA Operators for Strategic Valuation  uhttp://www.ijimai.org/journal/sites/default/files/IJIMAI1-2-4.pdf  a20-250 v13 aThe stock market volatility and the actual stock Exchange activity have increased the need of counting with effective methods on the part of financial analysts to achieve a division in relation to the investment actions, being also growing the demand of methodological instruments that reduce and minimize the risks and uncertainty when valuating financial actives and companies. These systems not only must use quantitative information but the inclusion of qualitative information must also bear heavily on them, as an improvement element in the adjustment of these valuating methods, with the aim of throwing a more well-conceived or less mistaken decision. In this work, the use of Discounted Cash-Flow model is proposed, with quantitative information together with the OWA operators as an inclusion method of  ualitative information in the traditional valuating models, with the aim of generating an strategic valuating system which allows to develop more agreed and less mistaken valuations.  a1989-1660