01610nas a2200253   4500000000100000000000100001008004100002260001200043653001700055653001900072653000800091653001300099653001800112100001900130700001900149700001700168700002200185245010700207856009600314300001200410490000600422520091400428022001401342       2018                            d  c06/201810ae-assessment10aDecision-level10aDSS10aBig Data10aData Analysis1 aCecilia Adrian1 aRusli Abdullah1 aRodziah Atan1 aYusmadi Yah Jusoh00aConceptual Model Development of Big Data Analytics Implementation Assessment Effect on Decision-Making  uhttp://www.ijimai.org/journal/sites/default/files/files/2018/03/ijimai_5_1_13_pdf_81158.pdf  a101-1060 v53 aThe significance of big data advancement has benefited various organizations to leverage the potential insights and capabilities of big data in organizational performance and decision-making. However, the analytics outcome and quality of big data analytics (BDA) implementation has yet to be addressed. Therefore the aims of this paper are to identify and analyze the affecting factors and elements of BDA implementation and to propose a conceptual model for effective decision-making through BDA implementation assessment. The model is developed based on three dimensions such as performing data strategy (organization), collaborative knowledge worker (people) and executing data analytics (technology). The findings of this ongoing study proceeds with designing a proposed conceptual model with the research hypothesis and may provide a better assessment model for effective decision-making in the long run.  a1989-1660