01684nas a2200241   4500000000100000000000100001008004100002260001200043653002800055653001300083653002000096653003400116653002100150100002700171700002800198700001600226245013900242856009900381300000900480490000600489520093300495022001401428       2019                            d  c09/201910aArtificial Intelligence10aBig Data10aCloud Computing10aMarket-oriented Organisations10aData Supermarket1 aEnrique Herrera-Viedma1 aRamón Alberto Carrasco1 aCaio Moreno00aData and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations  uhttps://www.ijimai.org/journal/sites/default/files/files/2019/06/ijimai20195_6_1_pdf_17622.pdf  a7-140 v53 aMarket-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a systematic and anticipatory manner. On the other hand, most companies in the last years have defined that one of their main strategic objectives for the next years is to become a truly data-driven organisation in the current Big Data context. They are willing to invest heavily in Data and Artificial Intelligence Strategy and build enterprise data platforms that will enable this Market-Oriented vision. In this paper, it is presented an Artificial Intelligence Cloud Architecture capable to help global companies to move from the use of data from descriptive to prescriptive and leveraging existing cloud services to deliver true Market-Oriented in a much shorter time (compared with traditional approaches).  a1989-1660