TY - JOUR KW - Data Mining KW - Optimization KW - Relational Values KW - Big Data KW - Analytics KW - NoSQL AU - Juan Manuel Lombardo AU - Miguel Angel Lopez AU - Felipe Miron AU - Susana Velasco AU - Juan Pablo Sevilla AU - Juan Mellado AB - The problem of optimization will be addressed in this article, based on the premise that the successful implementation of Big Data solutions requires as a determining factor not only effective -it is assumed- but the efficiency of the responsiveness of management information get the best value offered by the digital and technological environment for gaining knowledge. In adopting Big Data strategies should be identified storage technologies and appropriate extraction to enable professionals and companies from different sectors to realize the full potential of the data. A success story is the solution PInCom: Intelligent-Communications Platform that aims customer loyalty by sending multimedia communications across heterogeneous transmission channels. IS - Special Issue on Big Data and AI M1 - 6 N2 - The problem of optimization will be addressed in this article, based on the premise that the successful implementation of Big Data solutions requires as a determining factor not only effective -it is assumed- but the efficiency of the responsiveness of management information get the best value offered by the digital and technological environment for gaining knowledge. In adopting Big Data strategies should be identified storage technologies and appropriate extraction to enable professionals and companies from different sectors to realize the full potential of the data. A success story is the solution PInCom: Intelligent-Communications Platform that aims customer loyalty by sending multimedia communications across heterogeneous transmission channels. PY - 2016 SP - 16 EP - 21 T2 - International Journal of Interactive Multimedia and Artificial Intelligence TI - PInCom project: SaaS Big Data Platform for and Communication Channels UR - http://www.ijimai.org/journal/sites/default/files/files/2016/02/ijimai20163_6_2_pdf_29854.pdf VL - 3 SN - 1989-1660 ER -