TY - JOUR KW - e-assessment KW - Decision-level KW - DSS KW - Big Data KW - Data Analysis AU - Cecilia Adrian AU - Rusli Abdullah AU - Rodziah Atan AU - Yusmadi Yah Jusoh AB - The significance of big data advancement has benefited various organizations to leverage the potential insights and capabilities of big data in organizational performance and decision-making. However, the analytics outcome and quality of big data analytics (BDA) implementation has yet to be addressed. Therefore the aims of this paper are to identify and analyze the affecting factors and elements of BDA implementation and to propose a conceptual model for effective decision-making through BDA implementation assessment. The model is developed based on three dimensions such as performing data strategy (organization), collaborative knowledge worker (people) and executing data analytics (technology). The findings of this ongoing study proceeds with designing a proposed conceptual model with the research hypothesis and may provide a better assessment model for effective decision-making in the long run. IS - Regular Issue M1 - 1 N2 - The significance of big data advancement has benefited various organizations to leverage the potential insights and capabilities of big data in organizational performance and decision-making. However, the analytics outcome and quality of big data analytics (BDA) implementation has yet to be addressed. Therefore the aims of this paper are to identify and analyze the affecting factors and elements of BDA implementation and to propose a conceptual model for effective decision-making through BDA implementation assessment. The model is developed based on three dimensions such as performing data strategy (organization), collaborative knowledge worker (people) and executing data analytics (technology). The findings of this ongoing study proceeds with designing a proposed conceptual model with the research hypothesis and may provide a better assessment model for effective decision-making in the long run. PY - 2018 SP - 101 EP - 106 T2 - International Journal of Interactive Multimedia and Artificial Intelligence TI - Conceptual Model Development of Big Data Analytics Implementation Assessment Effect on Decision-Making UR - http://www.ijimai.org/journal/sites/default/files/files/2018/03/ijimai_5_1_13_pdf_81158.pdf VL - 5 SN - 1989-1660 ER -