TY - JOUR
KW - Usability
KW - User Experience
KW - Gender Differences
AU - Martin Schrepp
AU - Jörg Thomaschewski
AU - Kristina Aufderhaar
AB - We study three web sites to see whether there are systematic differences between women and men in their rating of the user experience of the sites. One of the sites addresses especially the target group of women, another the target group of men, whereas the third site is neutral in this respect. The selection of the sites was safeguarded with gender screening. The participants in the study rated the three chosen websites with the questionnaires UEQ and VISAWI-S. The results indicate that there are no substantial differences in the perception of the UX between men and women. Personal attitudes and preferences seem to have a substantially greater influence than sex.
IS - Special Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience
M1 - 6
N2 - We study three web sites to see whether there are systematic differences between women and men in their rating of the user experience of the sites. One of the sites addresses especially the target group of women, another the target group of men, whereas the third site is neutral in this respect. The selection of the sites was safeguarded with gender screening. The participants in the study rated the three chosen websites with the questionnaires UEQ and VISAWI-S. The results indicate that there are no substantial differences in the perception of the UX between men and women. Personal attitudes and preferences seem to have a substantially greater influence than sex.
PY - 2019
SP - 63
EP - 67
T2 - International Journal of Interactive Multimedia and Artificial Intelligence
TI - Do Women and Men Perceive User Experience Differently?
UR - https://www.ijimai.org/journal/sites/default/files/files/2019/03/ijimai20195_6_8_pdf_16167.pdf
VL - 5
SN - 1989-1660
ER -