%0 Journal Article %K Clustering Algorithms %K Customer Segmentation %K Machine Learning %K Retail Analysis %K Unsupervised Learning %B International Journal of Interactive Multimedia and Artificial Intelligence %D 2025 %N Regular issue %P 175-190 %R 10.9781/ijimai.2025.05.001 %T Evaluating Customer Segmentation Techniques in the Retail Sector %U https://www.ijimai.org/journal/bibcite/reference/3582 %V 9 %8 06/2025 %& 175