Digital Marketing
| Jan Lies (2022). "Marketing Intelligence: Boom or Bust of Service Marketing?", International Journal of Interactive Multimedia and Artificial Intelligence, vol. 7, issue Regular Issue, no. 7, pp. 115-124. https://doi.org/10.9781/ijimai.2022.10.001 |
| Jan Lies (2019). "Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing", International Journal of Interactive Multimedia and Artificial Intelligence, vol. 5, issue Regular Issue, no. 5, pp. 134-144. https://doi.org/10.9781/ijimai.2019.05.002 |
| Yago Saez, Asunción Mochón, de Fernando Rada (2018). "TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games", International Journal of Interactive Multimedia and Artificial Intelligence, vol. 5, issue Regular Issue, no. 3, pp. 46-55. https://doi.org/10.9781/ijimai.2018.11.002 |