Combating Misinformation and Polarization in the Corporate Sphere: Integrating Social, Technological and AI Strategies

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Abstract
In an era where misinformation and polarization present significant challenges, this research examines the root causes within social networks and assesses how corporations can use AI technologies for prompt detection. This research uses a dual approach: a "telephone game" with 225 participants from a Spanish university to study the spread of misinformation, and interviews with 15 experts from three French tech companies to investigate technological solutions. The findings indicate that almost one-third of participants inadvertently contribute to polarization, and around one-quarter propagated misinformation. The study also identifies the existing tools enhanced by AI and Machine Learning that effectively detect misinformation and polarization in corporate settings. This investigation provides crucial insights for practitioners to strengthen their strategies against misinformation and technical challenges and opportunities.
Year of Publication
2025
Journal
International Journal of Interactive Multimedia and Artificial Intelligence
Volume
9
Start Page
117
Issue
Regular Issue
Number
4
Number of Pages
117-125
Date Published
09/2025
ISSN Number
1989-1660
URL
DOI
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