Carrasco RA, Blasco MF, García-Madariaga J, Herrera-Viedma E. A Fuzzy Linguistic RFM Model Applied to Campaign Management. International Journal of Interactive Multimedia and Artificial Intelligence. 2019;5(Special Issue on Artificial Intelligence Applications):21-7. Abstract  Download: ijimai_5_4_2.pdf (762.97 KB)
Moreno C, Carrasco RA, Herrera-Viedma E. Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations. International Journal of Interactive Multimedia and Artificial Intelligence. 2019;5(Special Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience):7-14. Abstract  Download: IJIMAI20195_6_1.pdf (1.01 MB)
Herrera-Viedma E. IJIMAI Editor's Note - Vol. 2 Issue 6. International Journal of Interactive Multimedia and Artificial Intelligence. 2014;2(Regular Issue):4-5. Abstract  Download: IJIMAI20142_6_0.pdf (135.16 KB)