Editor’s Note. Towards an Intelligent Society: Advances in Marketing and Neuroscience

TitleEditor’s Note. Towards an Intelligent Society: Advances in Marketing and Neuroscience
Publication TypeJournal Article
Year of Publication2019
AuthorsMochón, F., and A. Baldominos Gómez
JournalInternational Journal of Interactive Multimedia and Artificial Intelligence
ISSN1989-1660
IssueSpecial Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience
Volume5
Number6
Date Published09/2019
Pagination4-5
Abstract

This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.

KeywordsEditors Note
DOI10.9781/ijimai.2019.07.005
URLhttps://www.ijimai.org/journal/sites/default/files/files/2019/07/ijimai20195_6_0_pdf_19590.pdf
AttachmentSize
IJIMAI20195_6_0.pdf94.92 KB