2019

Enrique Herrera-Viedma, Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga (2019). "A Fuzzy Linguistic RFM Model Applied to Campaign Management", International Journal of Interactive Multimedia and Artificial Intelligence, vol. 5, issue Special Issue on Artificial Intelligence Applications, no. 4, pp. 21-27. https://doi.org/10.9781/ijimai.2018.03.003

Enrique Herrera-Viedma, Ramón Alberto Carrasco, Caio Moreno (2019). "Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations", International Journal of Interactive Multimedia and Artificial Intelligence, vol. 5, issue Special Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience, no. 6, pp. 7-14. https://doi.org/10.9781/ijimai.2019.06.003