Campaign Management
| Enrique Herrera-Viedma, Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga (2019). "A Fuzzy Linguistic RFM Model Applied to Campaign Management", International Journal of Interactive Multimedia and Artificial Intelligence, vol. 5, issue Special Issue on Artificial Intelligence Applications, no. 4, pp. 21-27. https://doi.org/10.9781/ijimai.2018.03.003 |